The principle of balance in our daily lives can be implemented in a multimedia graphic design. It’s simple. Balance is the similarity in the distribution of weight. We design with linkage equilibrium tend to feel together, seem united and harmonious feeling. Advertising in the print media of the American Red Cross uses the principle of balance. The ad won a bronze medal in the Hispanic Creative Advertising Awards. Ad titled “gifts” (Gift) is shown to recruit young donors and give gratitude for his blood. Ads created by agency J. Walter Thomson is shown in Figure 01
Ads from the company to use the principle of the balance of the Bell helmet. Ads created by Crispin Porter Bogusky, entitled “Laugh“ which is shown in figure 02 was awarded Gold at the Festival OnShow 2003 for the category of magazine ads. These ads are shown to users of the helmet is a stylish and trendy.
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